How You Can Combine Clickfunnels & Shopify to Maximize Conversions!

If you are like me then you don’t like long articles that take too long to deliver the information you are looking for.
For that reason if you have never heard of clickfunnels or if you want a better understanding of funnels, read the following article:
Clickfunnels Honest Review

Lets Start with an example of Using Clickfunnels with Shopify:

In this example, we will say that we have a bunch of people trying to sell a $10 and $20 item that also includes a free shipping offer. The way this works is that the seller (you) is paying for a click from ads that are running somewhere online that you’ve chosen (Google, Facebook, Instagram, etc.). You could be doing cost-per-click (CPC), cost per lead (CPL), or cost per sale (CPS).

When the potential customer clicks the ad, they are sent to a product page with the goal of the buyer buying the item immediately. When this scenario occurs, it is called using Direct Response Marketing.

Mostly, these types of ads direct the person to the page of a small, low-ticket item. In this scenario, we would refer to the customer as a Cold Lead. This term is used because the potential customer would have been navigated from an offer on an ad for either an extremely cheap item or a freebie of some sort. They were not actively looking for this offer, but it was of interest to them and our goal is to get their name and email address to add to our funnel for later marketing efforts.    

Why low-ticket items? The odds of a cold lead clicking a Facebook Ad and purchasing a high-ticket ($200+) item are very slim. Sure, it can happen. But, it will not be a typical occurrence.

We will explain how you can use ClickFunnels in your low ticket store and in your high-ticket store to convert cold leads at maximum conversion!

Clickfunnels for low-ticket Shopify Items

Clickfunnels for High-ticket Shopify Items

Clickfunnels for low-ticket Shopify Items

It is vital to always ask yourself, “If I am selling only low-ticket items, am I really going to be making a profit?”

The following are elements when running an online Shopify Store business that can bring down your profits (especially when focusing on low-ticket items):

  • The Cost of The Product
  • Shipping Charges
  • CPC Charges
  • Lead Charges
  • Web Hosting
  • Email Campaign Hosting
  • And much more!

Your time is valuable! When you are selling low-ticket items, you are barely making any money in the end, if any at all!

 If you are wanting to go with extremely low-ticket and low-value items, then ClickFunnels will be the best solution.

After a potential customer has visited your Shopify store and decided that they are not going to buy anything and are trying to exit the page, this is where using funnels would be beneficial.

One of the best tools that would be used in this scenario is an App called PrivyBy using Privy, we are able to implement what is called an Exit Splash. It is a pop-up, but not like the annoying pop-ups that create a new screen on your computer.

This splash page comes up over the screen in the web browser as the customer is about to leave and simply says something like, “Hey, wait. We see you’re trying to leave. Can you enter your email address and we’ll send you a discount code.”The goal is to capture the potential customer’s email address so that we have a funnel behind it. We use the email as they try to leave to be able to follow up and have them buy more from us.

With ClickFunnels you are not sending potential buyers to your site. They will not be clicking any links or browsing around for other products. They will either buy the product on the funnel, or they will leave.

So whether the visitors buy or don’t buy, the goal is to capture their emails to sell them on high-ticket items!
How can you do that? The customer becomes Facebook pixeled and so there are five different ways to do so:

  1. Cross-Promote Your Own Related Stores
  2. Cross-Promote Affiliate Stores
  3. Promote Information Products
  4. Upsell Add-Ons
  5. Upsells Intangible Items

Clickfunnels for High-ticket Shopify Items

The biggest difference between Shopify and ClickFunnels is that Shopify allows you to build a powerful online store. It is a store builder that lets you control the experience a potential customer will have. This is vital in ramping up customers to buy the high-ticket items, which of course is the end goal!

When a person comes to the page for a high-ticket item after clicking on an ad, they will be met with other similar products to browse and choose from. It is like walking into a brick-and-mortar store, with more options and features. Whereas, only using ClickFunnels is like a customer going up to a kiosk in a mall that only sells a single product.

A Shopify store gives you the opportunity to show different sections and variations, along with a story about what you are selling, and information about your company and you as the owner of the business. With potential buyers, branding yourself as trusted and knowledgeable is vital and will help in keeping customers coming back or referring their friends to the online store.

We can use different techniques to turn a high ticket customer for example a $1,000 customer into a $1,200 customer. Even when someone is going to leave without making a purchase, this is the time we truly appreciate the concept of funnels. It gives us the ability to follow-up with them in the hopes of them becoming a buyer instead of just a browser!

If you are still wondering if you are drop shipping like you should be, it all comes down to marketing and selling high ticket items. This is the method we at Drop Ship Lifestyle believe will actually make you money with this business model in drop shipping.

Now that you have all of your bases covered, you should be in a good spot. After setting up your Shopify store and creating a great user experience, using the Privy App to assist in capturing visitors information, and having the right follow-up strategy, you are in a very good place to start making profits.

We can use different techniques to turn a $1,000 customer into a $1,200 customer. Even when someone is going to leave without making a purchase, this is the time we truly appreciate the concept of funnels. It gives us the ability to follow-up with them in the hopes of them becoming a buyer instead of just a browser!

If you are still wondering if you are drop shipping like you should be, it all comes down to marketing and selling high ticket items. This is the method we at Drop Ship Lifestyle believe will actually make you money with this business model in drop shipping.

Now that you have all of your bases covered, you should be in a good spot. After setting up your Shopify store and creating a great user experience, using the Privy App to assist in capturing visitors information, and having the right follow-up strategy, you are in a very good place to start making profits.

This is the time you would opt to send the Facebook Ad to a ClickFunnels page, instead of the high ticket item page. They will then be sent to an Opt-in page. You aren’t asking them to buy an item, but instead, you have the goal of having them give their email address and name to get something for free. We are not talking about an actual item, but a freebie like a PDF or eBook. 

There are cheaper ways to collect leads. However, with high ticket drop ship stores this would be the way that we would want to turn a cold lead from Facebook (or Twitter, Instagram, YouTube, etc.) to the ClickFunnel opt-in page. Then, via email, we will funnel them to the product page to get them to buy a high-ticket item.

Check out Clickfunnels Here!